Our Story


Our story started with us contemplating the present environmental situation. From getting out of bed, we all know the procedure of putting on our clothes. What most of us may not realise is that, most of our wardrobes consist of clothes filled with pesticides, which are damaging to ourselves and our planet.
This is something we would like to change - without compromising comfort or style..
The story started when we established our firm in the summer of 2018.


Founder image

Daniel Flensborg

In the summer of 2018 i graduated from an International Business College in Denmark. Shortly after, while taking a gap-year, we established our company. I always had a dream of being a ski&snowboard instructor, which I had planned for the winter of 2018-2019, where my business partner had agreed to do the physical work, while I could do work online in the evenings from Austria. During my time in Austria I got badly injured in both knees and was transported back to Denmark and had to be in a wheelchair for 4 months. I couldn't get out of the house, so my time and passion for our company is what kept me going; because it gave me work and hope, when I couldn't get around on my own.

I am 20 years old and have graduated from International Business College in the summer of 2019 in Denmark. Thereafter I decided to have a gap-year with focus on our company. I have always had a passion for fashion and ecology, which is what inspired me to start an organic clothing brand with Daniel Flensborg. We believe this is a step closer to an organic lifestyle.

Nicolai Skat

Founder image

3 year anniversary in:




The establishment of Subtleclothing I/S


Becoming a recognized organic clothing brand in Denmark with excellent quality and service


Expanding our business perspective by becoming international. Early 2020 we expanded to more than 15 different countries

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